Attract More Clients by Focusing Your Niche

Are you having a hard time attracting new clients? Perhaps it’s because your message is unclear or inconsistent, so you’re not reaching anyone in particular. This is a common problem that many practitioners face. If you don’t know who you’re talking to, or what to talk about, it’s guaranteed you won’t be able to reach […]

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When You Market to Everyone, You Market to No One

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When I meet new businessfolk, I make it a practice to ask, “Who’s your ideal client?” Inevitably they reply with, “Pretty much everyone.” Um, no. Everyone is not your ideal client… and that’s why I came up with… Marketing Rule #1: When You Market to Everyone, You Market to No One. Have you noticed that people are […]

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